San Dimas, CA


Business Coaching

Welcome to Quail Ridge Consultants!

Whether building a business or a life, our mission is to help you define and achieve personal and professional goals faster and with less struggle than would otherwise be possible.  Quail Ridge Consultants is a holistic coaching practice that is committed to helping small business owners get what they want and deserve from their lives and their work. 

The Four Stages of Learning 

Abraham Maslow, one of the predominant minds in the field of psychology during the 20th century, described a four-stage process that people go through when learning something new. These four stages are:

   1. Unconscious Incompetence
   2. Conscious Incompetence
   3. Conscious Competence
   4. Unconscious Competence

The initial stage of the learning cycle is called unconscious incompetence. This takes place when you don't know that you don't know. At this point, you have yet to realize that there is something more that you need to learn.

The second stage is conscious incompetence, when you realize how much you need to know. This stage often involves the pain of having so much to learn, as well as the fear that your income and self-worth might be affected.

It is during the conscious incompetence stage that you must cope with the urge to turn back. You are trying to learn something new, something that you are not yet proficient in. This means that your results may be less than you hope for, which causes you great stress and produces emotional pressure to go back to what was comfortable. The conscious incompetence stage is the point in the learning cycle where people are most likely to give up.  This is also the stage when they become "Coachable".

The third stage of the learning cycle is known as conscious competence. You know what you know. You have begun acquiring a new knowledge but are still conscious of the learning process. The pain of learning is leaving you, but you are still building confidence.

The fourth and final stage of the learning cycle is unconscious competence, when you are no longer conscious of the skills or knowledge you have absorbed. At this stage, you have become so skilled at a particular task that you operate on instinct in performing it.

By the time you reach the unconscious competence stage, you have successfully integrated into your life habits that you were seeking to learn. You are benefiting from your expanded knowledge and skills base. But don't let yourself become too comfortable. If you are committed to continuous improvement, you will soon find yourself at the stage of conscious incompetence once again, as you discover there is still something more you can learn.


Business Coaching

Continuous improvement and life-long learning are essential to your success in life, business, and relationships. The purpose of working with a  Business Coach is to eliminate some of the discomfort due to the  inherent risk and uncertainty  in the 4 stage learning process. 

At Quail Ridge Counsultants, we focus on improving the business and personal capacity and growth of our small business owner clients so that their actions will generate greater profits for their business, while reducing the  stress and energy requirements to do so.

The old saying that as the head goes, so goes the body could not be truer for business owners. We work cooperatively to assist the business head (Owner, entrepreneur, or professional) to understand their business game, and themselves much better and get out of their own way to make more informed and more effective choices.  We become the silent (and secret) partner in supporting and enlightening business owners, entrepreneurs, and professionals to achieve business and personal successes.

We believe that our clients come to us whole, healthy and successful but looking to evolve and re-orient around what matters most to them. We take a "whole person" approach to coaching small business owners.  Our coaching addresses issues of life, health, and work balance, relationship and communication enhancement, life transitions and financial and stability.  Our clients are motivated, willing to be challenged, open to new perspectives, engaged and passionate about creating a business life around what matters most to them.
Clients who work best with us:

Does this sound like you?  If so, call or e-mail us and let's discuss how Business Coaching can help you reach your goals.